A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

A brand is the idea or image people have in mind when thinking about specific products, services, and activities of a company, both in a practical (e.g. “the product is better water-proofed or that the bag is light-weight”) and emotional way (e.g. “the product makes me feel glamourous and sexy”). It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.

Consumer research is a part of market research in which inclination, motivation and purchase behavior of the targeted customers are identified. Consumer research helps businesses or organizations understand customer psychology and create detailed purchasing behavior profiles.Governments and all organizations are concerned about the welfare and satisfaction of those who consume goods and services for which they may be directly or indirectly responsible. Consumer Awareness is an act of making sure the buyer or consumer is aware of the information about products, goods, services, and consumers rights. Consumers have the right to information, right to choose, right to safety. Consumer Rights is an insight into the rights and protection a consumer holds viz the seller of goods and services. Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service. This type of research can be conducted in-house, by the company itself, or by a third-party company that specializes in market research. It can be done through surveys, product testing, and focus groups. Test subjects are usually compensated with product samples and/or paid a small stipend for their time. Market research is a critical component in the research and development (R&D) of a new product or service. India has a vast collection of trained knowledge professionals who can supply companies with data processing, analysis and reporting, which is the reason why it is the favored outsourcing destination for market research. Another reason is cost: many companies have seen their market research costs fall by 40-60 percent after outsourcing to India. These companies help develop a holistic understanding of marketing programs, market niches and consumers. Many industries are now taking a serious look at the rural markets as close to seventy percent of India’s population (742 million), live in rural villages, while only 285 million live in urban areas. The rural market has been growing five times as fast as the urban market. The problem with rural marketing is the cost, which can be prohibitive due to the vastness of the country. In addition, there are large areas and groups of people who have remained beyond the pale of recent technological breakthroughs, and they are harder to reach on several levels.


Sources- Various, Britannica, Wikipedia ...


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